Lifes2good leadership team

James Murphy, Founder and Group CEO

James Murphy, Founder & Group CEO

James is the Founder and CEO of Lifes2good, having set-up the company in 1997. Born in Galway and attending St.Jarlaths College in Tuam, James then attained a B. Comm in NUIG before qualifying as a chartered account in 1986.He then moved to Brussels where he worked for Coopers& Lybrand (Now Price Waterhouse Coopers) and spent five years working between Belgium and Luxembourg. He returned to Ireland in 1991 to join BMR-Slendertone where he built the brand, and then he sold out his participation in 1997 to start up Lifes2good.UnderJames's leadership Lifes2good has grown from a small distribution company to a global enterprise. He championed a marketing model comprising of direct sales to consumers through database and internet marketing in addition to selling into pharmacy chains and health stores. After making the companies first acquisition in the UK in 2003 and acquiring the Viviscal brand in 2007 the company now boasts 10 offices worldwide from South America to Australia, North America and Europe and services over 40,000 stores globally. James has attended the leadership 4 growth programme at Stanford University in California sponsored by Enterprise Ireland and has followed Business Development programmes in the IMI. He is currently one of the finalists in the Ernst &Young Entrepreneur of the Year programme. James currently lives in Galway with his wife Maria and four children, and also enjoys participating in Triathlons, singing with the Galway Tenors, and supporting the local Rugby community.


Tom Tierney, Operations Director and CFO

Operations Director & CFO

Tom is currently the Operations Director and CFO for Lifes2good having joined the company in 2007. Tom trained and qualified as a Chartered Accountant with Price Waterhouse Coopers and over the course of his career has held various financial and advisory roles with companies such as Golden Vale plc, Bio-Medical Research Limited and Interbalco. Prior to joining Lifes2good he ran his own management consultancy business based in the Mid-West, aiming at providing management support services in areas of finance, strategic planning, information systems and commercial practice. He has also acted as a non-executive director on the Boards of a number of private companies, representing the interests of both state agencies and private investors. As well as being a qualified accountant Tom holds a Diploma in Business Strategy from the Irish Management Institute (1994) and completed the EI sponsored Strategic Leadership 4 Chief Financial Officers Programme in 2012.


Vicky Metcalfe, Group Marketing Director

Vicky Metcalfe, Group Marketing Director

Vicky is the most recent addition to the Leadership Team as Group Marketing Director. Vicky leads the company’s corporate and brand marketing strategy, communications and product development. With over 20 years marketing experience gained from working in the UK with blue chip giants such as Unilever and Alberto-Culver Ltd, Vicky brings exceptional international personal care brand development expertise having worked on household brands including Tresemme, Sunsilk, VO5, Axe, Toni & Guy, Andrelon and Brylcreem. Before relocating to Galway, she was based in Rotterdam heading up the European Haircare business for Unilever, developing the portfolio, its strategy and innovation plans. Vicky is passionate about building a strong team and innovative, powerful brands that improve people’s lives. She has a postgraduate diploma from the Chartered Institute of Marketing.


Mark Holland

Mark Holland, VP North America

Mark is currently the VP for North America for Lifes2good, having joined the company in2007.Mark obtained an Accounting degree and Advanced Certificate in Modern management at the Universities of Limerick and Coleraine respectively. He then worked in the role of International Businesses Development at a consulting firm. Following this he worked as a Middle Eastern Sales development at Fayrefield Foods prior to joining Lifes2good. In his position of VP for North America he has worked in the capacity of CEO for the North American part of the organization for the past 6 years, building the Lifes2good business across the US and Canada.


Andy Leyland

Andy Leyand, Supply Chain & Business Development Director

Andy is Supply Chain and Business Development Director at Lifes2good. Andy joined Lifes2good in 2013 after having spent ten years at BMR-Slendertone (an international consumer goods company).While at BMR Andy held a number of executive positions, the most recent one being CEO of Slendertone for the previous four years and prior to that, Managing Director of its US subsidiary, Head of Operations, and Supply Chain Manager. Andy has lived and worked in a number of countries such as USA, China and Ireland. Andy has twenty five years of experience across a number of business sectors such as Automotive, Telecoms, Medical devices and consumer products and now brings that wealth of experience toLifes2good as it grows its international presence and its broad portfolio of consumer products. Andy’s educational background is a degree in Science followed by a postgraduate diploma in Quality Assurance (Engineering).Executive Management training courses at IMI (Dublin) have followed in more recent years.

At Viviscal, we understand hair and have been researching hair loss for over 25 years. Viviscal supplements contain our marine protein complex AminoMar C™, plus Biotin and Zinc, which specifically nourish hair follicles to help maintain healthy hair from within, as proven in clinical trials.
Lifes2good Ireland
7 Racecourse Business Park